goal for me right now is to tighten the user-to-depoy loop so that if a user as a bug fix or request, a nightly build should be out within an hour that that request fulfilled. i think i can do it.
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first step is i enabled trunk based dev/deployment on xcode cloud so any masters i push get a fresh internal build.
not sure why i wasn't doing this before.
then if i'm happy there's not any crazy crash/bug then i can simply push to testflight from there